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Archive for Business Owner Mentoring

The inside track to Social (business) Media

This week I was down in Kuala Lumpur following an invitation from Putrajaya Holding’s CEO to facilitate a Social (business) Media presentation. The audience comprised staff from across the company and they went away with the following knowledge to guide their future planning:

✔︎ What is Social Media and how does it fit into the marketing landscape?

✔︎ What needs to be considered when approaching implementation of Social (business) Media in a business environment?

✔︎ A review of social media successes and failures.

As the presentation was all about Social (business) Media, I couldn’t help but take a selfie! Read More →

Award winning consultancy

News & UpdatesFor the 3rd year running, Arrowspires Consulting has been recognised in the Acquisition International awards.

In the 2016 Global Mobility, Immigration, and Logistics Awards Arrowspires Consulting has been awarded:

• Best Global Mobility Marketing Consultant – Malaysia

Best Global Mobility Marketing Consultant - Malaysia

Can you describe your ideal new client?

Business Owner MentoringMany companies spend large sums of money on their marketing efforts but when either the marketers or sales personnel are asked “who is your ideal new client?” they look blankly or say “anyone”.

Trying to market to anyone can actually lead to marketing to no one as the marketing messages are too general, ‘one-size-fit-all’, or based on ‘what the competition is doing’. Who says the competition know what they’re doing? Read More →

Award-winning Consultancy (2015)

News & UpdatesFor the second year running, Arrowspires Consulting has been recognised in the Acquisition International awards.

For the 2015 Global Mobility, Immigration, and Logistics Awards Arrowspires Consulting has been awarded:

• Most Trusted Business Consultancy – Malaysia
• Best Integrated Marketing Framework

ai_award_2015

What’s the extra 20%?

Business Owner MentoringWoody Allen, the US movie actor, comedian & director, is quoted as saying “80% of success is showing up”.

But, he’s not quoted as advising what the remaining 20% is. Is it a secret? I think not.

From my extensive reading, listening and practical no-nonsense marketing consulting I’ll share with you my process towards success. Read More →